As the recurring revenue model transforms industries, businesses are moving towards more complex and dynamic pricing models to align customer value with predictable growth. According to new IDC forecasts, 80% of the software industry’s revenue will come from service models by 2024, growing to 92% by 2027.
CEOs across industries are increasingly challenged with:
- Recurring Revenue Growth: CEOs expect to generate 49% of their revenue from recurring models by 2029, up from 34% today.
- Hybrid Pricing Models: The mix of predictable and variable pricing is key to matching customer willingness to pay with delivered value.
- Monetization Challenges: 46% of businesses need better tools to analyze usage data and optimize pricing, while 38% plan to implement usage-based models in the next two years.
Download this whitepaper by Mark Thomason, IDC to learn how to navigate these challenges with a modern monetization platform, ensuring your business is prepared for the future of recurring revenue.
